Case Study: How We Secured $400K More Than Competing Appraisals

How we sold John and Beverly’s home for over $400,000 more than two other agents predicted — and set a new benchmark for the suburb.

THE FACTS

John and Beverly were ready to move closer to their grandchildren. Their home in 32A Stockdale Crescent in WEMBLEY DOWNS was a beautiful, well-kept property — but it presented some challenges. It sat on a small block with limited outdoor space.

THE APPROACH

After assessing the property, we recommended strategic enhancements to increase its appeal — including repainting, decluttering, and repositioning artwork to better highlight the sense of space.

We also conducted a detailed buyer analysis to identify the ideal target audience. This was followed by a highly focused social media campaign aimed directly at those potential buyers.

This approach ensured we showcased the home’s best features to the right market.

THE RESULTS

Two local agents also appraised the home — both valuing it $350,000 lower than my appraisal. The final sale price? Over $400,000 above their estimates.*

*Interesting fact: The sellers didn’t reveal the other two agents’ appraisals until after accepting the final offer.

This sale not only exceeded expectations — it also contributed to raising the benchmark for house prices across the entire suburb.

At Contessi, we don’t rely on luck — we rely on STRATEGY. Our proven SOLD approach is all about understanding your goals, identifying the right buyers, and tailoring every step of the campaign to suit your home and your market. We don’t believe in one-size-fits-all — we believe in personalised planning, strategic presentation, and smart marketing that delivers.


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