Our Marketing Strategy

When taking a home to market, it’s essential to have an immersive marketing strategy that puts your property in front of your ideal buyer at every touchpoint. This three-step approach ensures that your home is seen multiple times, across multiple mediums, allowing potential buyers to connect with it at every turn.

Preparation Before Going to Market

Before we even list your property, we focus on ensuring it’s presented in its best light. This includes recommending and arranging any quick fixes or repairs, professional property staging, and capturing stunning photos and videos. All advertising materials are then created to showcase your home at its very best, making sure it’s ready for a strong debut.

We Are a Specialist Property Marketing, Advertising, and Sales Agency

We are more than just ‘home openers.’ Our expertise lies in branding and marketing, using world-class analytics to identify your ideal buyer, profile them, and showcase your home in a way that makes it absolutely irresistible.

01: Profiling
Buyer profiling is a strategic tool that helps us understand who your ideal buyer is. By analysing behaviours, income levels, family life, work, hobbies, and lifestyle, we can craft a marketing campaign specifically designed to target them. This tailored approach ensures that the right buyers are seeing your home on the right platforms.

02: Online Domination
Imagine a reel showing off your property popping up in the feeds of potential buyers who fit your target profile. Then, a Facebook ad draws them in. For unique homes, we might even secure an article in the West Australian. Your ideal buyers are then clicking through to your personal website, envisioning themselves throwing parties by the pool or imagining where their lounge suite will go.

03: Viewing
It’s showtime! After seeing your property through photos and videos, buyers are highly invested and excited. They’ve mentally placed themselves in your home and now they’re ready to see it in person. The viewing experience is where the magic happens, turning interest into intent.

This approach ensures your home gets the attention it deserves from the right buyers, at the right time, across the right channels – all while ensuring it’s perfectly prepared before going to market. As a specialist Property Marketing, Advertising, and Sales Agency, we’re dedicated to branding, profiling, and showcasing your home in a way that makes it irresistible to the ideal buyer.

Want to know more?

Ready to discover the strategies that will help you sell your home for more? When you request a property appraisal with us we will gift you our 24-page Sold Guide! Inside, you’ll find expert tips, checklists, and strategies to help you maximise your home’s value and elevate your selling game. Don’t miss out – get your guide today and unlock the secrets to a successful sale!

We are a specialist Property Marketing, Advertising and Sales Agency.

Getting the Best Price

Getting the highest price in any market is more than just photos and an ad on realestate.com. It is precisely targeted buyer analysis and gathering the right momentum to pull the trigger and showcase your property to buyers here, interstate and overseas, who are ready to buy and make them compete to purchase your home, increasing the final sales price.

Did you know:

If you rely only on real estate portals to find your buyer it puts all the onus on the buyer to find your home. If they don’t put your suburb into the search bar then they will not find you. 65% of buyers end up buying outside of their “ideal” suburb.

Sales Strategy

All our properties regardless of location, size or value are presented and marketed to the highest professional standard, including, but not limited to:

Engaging Property Video (see examples below)
Professional photography
Property staging
Targeted Social Media Campaign
Grand Opening Event
and much much more…

Buyer Negotiation

Our focused goal is to always achieve the highest price for our clients homes, we pride ourselves in being the toughest negotiators in Perth! Multi-offers is what we strive for and will guarantee you the best results. Having several buyers fight for your property will ensure that you get the highest price. We do this by analytical buyer targeting and our reach through our relationships with Buyers Agencies around Australia and the Globe, plus a social media strategy that pinpoints the perfect buyers and delivers your property in front of their noise on their favourite platforms’ newsfeed. If you contacted us through Facebook or Instagram it’s not just a coincidence, our marketing team are experts in social media target marketing. It is the way of the future.

The Whole Package

Let’s be real! It’s 2025 not 1985 so old school methods of placing an ad and waiting for results don’t do the trick anymore. Check out how we do it and how we deliver the whole package…Get in touch with one of our agents today!

Our Marketing Strategy